Marketing And Positioning Strategies

Last week I was talking to Greg, a client of ours in the Atlanta area, about his practice which, I was thrilled to see, is currently thriving. It wasn’t always. A year ago when I first talked to Greg he had recently purchased a few new locations. Unfortunately, most of the locations were very dependent

When we talk to clients about website design we think about Melissa. Everyone liked her at first. As the new front desk assistant, she seemed professional, had a great resume and interviewed well. Unfortunately, it quickly became clear she was one of our client’s most costly mistakes. Here’s what happened. Every day at lunch, Melissa’s

What’s the big barrier to hearing aid sales? And what can you do to overcome it and help more new patients with the latest hearing aid advances? The problem is that most people don’t want to admit they have hearing loss. It’s akin to admitting they’re aging, not something anyone likes to admit. Worse, some

Want to attract new patients with PPC… for the lowest cost per lead possible? Then there is one thing you’ll want to avoid at all costs. And that’s clicking on your own PPC ads. Clicking on your own PPC ads is like your adolescent son standing in front of the refrigerator waiting for a new

Everyone likes FREE stuff. Admit it, this includes you, too. But did you know that FREE can, in many cases, be extremely costly to your practice and potentially bankrupt you? How can that be? How can FREE cost you your practice? Here’s what we see happening to people who are extremely optimistic. They have a

What’s the biggest mistake medical experts make when they go to sell their medical practice? After 10-40 years building their practice, they think it’s worth hundreds of thousands more than it usually is. When it comes time to sell it, they’re stunned at how much less they get paid. Instead of being set up for

OK, I confess, I used to tell myself little lies too. I’d think I was reformed, and then I’d catch myself again. I’d tell myself things like: “It’s non-fat, so it’s OK.” “This time I’m totally committed to keeping my New Year’s Resolutions.” “People aren’t buying because the economy is bad.” “French fries count as

Ever own a car that is older than most middle school children? One that has you visiting your mechanic more often than most of your friends? One where the repairs are costing you the price of a new car? In the case of an old car, it’s clear when it’s time to replace it though

Maria called me from Florida to ask what went wrong with her medical PPC ads. She and her husband had recently advertised to 15,000 potential patients and had gotten just two inquiries. She’d just spent the bulk of their marketing budget on an ad that only generated a lead or two and cost far more

Are you frustrated, or just plain fed up with your website and online marketing? If so, you’re not alone. Most websites are built with the best intentions but when it comes to getting your phone to ring with patients ready to buy, well they don’t deliver. What’s the difference between a website that works to