Marketing And Positioning Strategies

I like fantasies as much as the next person, but when I walk into a house I think it should be real. You know, it should actually have walls and such. That’s not what I found when I arrived at a recently renovated AirBnB bungalow. I had spent hours looking through listings to find the

I’ll admit it, I’ve lied to myself in the past too. It’s a habit I’d like to think I’ve kicked out the door once and for all. I used to tell myself lies like: “I’m not overweight, just big boned.” “I’ll start my diet tomorrow.” “If I file everything, I won’t be able to find it.”

Before I get started, the first thing you should know is it’s not time to give up on Facebook. Sure, you may be disgusted with their lack of privacy controls. And you may be annoyed they allowed wholesale scrapping of the data from their site by almost anyone. All that being said and done, the

Remember, you’re building a website to attract patients, not the space shuttle. In no other area of online marketing is it easier to lose sight of your goals than it is with medical website design. Before you know it, and if you’re not careful, your website can turn into an art project rather than a

If you’re an audiologist and interested in SEO to attract more patients, you need to know that most SEO firms are selling you a placebo. You know what I’m talking about, the online version of a little white sugar pill that does nothing but spike your blood sugar… Yup, it’s big scam in online marketing.

Why should you abandon your current website and upgrade to the latest, proven top-converting websites? For one simple reason: to attract more patients and get your practice where you want it to be. When I was in college my friend Eric owned an old two-stroke, Swedish-made Saab. It was basically like driving a lawn mower.

Has your company become a victim of a latest PPC con? Companies portraying themselves as PPC advertising experts and taking your money to do essentially nothing are becoming more and more common. We’re writing this to help you avoid becoming a victim, too. Just this past month we’ve heard 9 more stories of medical practices

December is a Great Time to Sell Hearing Aids Most of what you’ve been told about selling hearing aids in the dead of winter is wrong! Discover the secret to making this December your best ever, starting with why it’s the perfect month to ramp up sales below. Here’s a simple secret I learned from

Have you heard the latest news about people relying on the self-driving features in their Teslas and crashing? Cars aren’t self-driving yet — and it turns out that your healthcare website isn’t either. Most web designers and online marketing firms don’t tell you this, but your medical website will work much better to bring in

When summer heats up, do your sales dry up like grass during a drought? The common wisdom is that as the summer heat sets in, hearing aid sales cool down. Patients don’t buy during the summer and there isn’t anything you can do about it. That couldn’t be further from the truth. What do homeowners