Marketing And Positioning Strategies

While we are all affected by COVID-19 in some way or another, medical practices are affected unevenly depending on their specialization, whether cases in their area are on the rise, and how local legislation has chosen to respond. To help you review your options and make sense of it all, we’ve interviewed industry leaders in

Dealing with the ever-changing COVID-19 health situation in the Northeast is enough to drive you crazy. First, you can visit states next door, then you can’t or vice versa. To help you make sense of it all, we’ve interviewed audiology association leaders in your region. Listen to each of the interviews to identify the best

Between the pandemic and the dip in the economy, we’ve all been affected financially in the last few months, including your patients. Even before the pandemic and recession hit, 3 in 10 Americans had no emergency funds, and more than half couldn’t afford an unexpected expense of $1,000 or more. Let’s face it, even when

Are your patients expressing concern over the COVID-19 outbreak? It’s during times of great stress that practices can build stronger relationships with their clients and provide a better patient experience. Whether you’re open or closed, your patients still need you. Here are 5 things to communicate with patients right now: Concern for their safety. Patients

No matter where you are, COVID-19 is likely affecting your practice in some way. Even years after Covid-19 first appeared, the key to making it through this difficult period with the least damage to your practice remains keeping your perspective and making a sound plan. When farmers lose a crop, they immediately dig in to

Everyone is talking about the Coronavirus. If you’re talking about it, your patients are too. Some people are panicking and canceling scheduled visits, even to medical offices. What should you do? What should you tell your patients? Give your patients what they want: factual and realistic information. Tell them you’re concerned too about their health

There are some patients who put their health first, and others who treat their health like a commodity; they don’t often consider the quality of care when they evaluate providers. They focus on spending as little time and money on their health as possible. Now imagine – just for a minute, if every appointment you

We were trying to figure out how to email you chocolate when we came up with an even sweeter idea: sending you 26 ideas to sell more hearing aids this Valentine’s Day. Holidays can help you sell more hearing aids, and Valentine’s day works better than most. After all, more than a third of people

Sometimes it feels like all the government does is take your taxes and argue. Who knew they’d give us such a gift to your practice so unexpectedly. In case you missed it, late last month the House Ways and Means Committee passed the Medicare Hearing Act of 2019. What does this mean for you? Well,

Imagine if you had an easy way to acquire one or more new patients each week. That’d be another 50 more patients you could help in a year. Is Live Chat the secret patient acquisition solution? After trying it many years ago without success, we were dubious about Live Chat ourselves. In our experience, it