Marketing And Positioning Strategies

Your patients don’t use phones or tablets to search for information about hearing loss or to find audiology practices. Right? Many audiologists assume that people over the age of 60 don’t use mobile devices for anything except phone calls and texting. If prospective patients aren’t using mobile devices to search online, why worry about having

Daily Facebook posts help patients think of your practice as medical experts. Use 4-6 posts a week to stay in front of patients so they think of you when they are ready to schedule an appointment. The question is, how can you get more people to read your Facebook posts? Is there a simple way

Are you frustrated with the performance of your pay per click (PPC) advertising campaigns? Tired of wasting money on clicks and not seeing the boost in sales you were hoping for? The problem with PPC advertising is that it’s quick and easy to set up a campaign but tricky to get right. In fact, the

How important is your medical website design to the success of your practice? For most practices, even a slight drop in new patients can kill profits and destroy cash flow. It’s a scenario you want to avoid at all costs—and when it does happen, an underperforming medical website is often to blame. Your website is

Remember eight track cassettes? If you’re old enough, you’ll remember they were prevalent in the mid-1960s to the late 1970s, or the mini-cassettes that replaced them. Today if you buy a car and want to listen to your own music, you can plug in or Bluetooth your music files from your phone. Listening to music

As an audiologist or hearing specialist, what’s the biggest obstacle to your success? Hint: it’s not the chain stores, the competition, or even a lack of patients. It’s something less obvious but more powerful, and if you overcome it, you’ll see an increase in new patients and profits every year. Watch the video to see

Imagine if every person needing a hearing aid, who finally was ready to do something about it, picked your practice instead of going to your competition? How many more people could you help? How many more hearing aids would you sell? I know every market is different, but for most this would mean another 10-20

Are you upset about the price of gas dropping like a stone? Are you upset you’re spending less and less every time you fill your car up, and going farther for every dollar you spend on gas? Of course not! Everyone likes to get more for less, me included. Which is why I took a

Want to attract more patients without spending a dime more on marketing? Just a simple change in the focus of your marketing could triple your response rate and it’s as easy shifting lanes on an empty freeway from the slow lane to the passing lane. Watch this video to see how you can easily attract

Let me ask you two questions. When you started your practice you had in mind helping people? Not becoming a slave to it, right? Discover how to run a successful practice and have the time to do the things that you enjoy too. Watch the interview with Kevin St. Clergy to discover the one thing