Marketing And Positioning Strategies

What’s the easy way to continue to attract more audiology patients to your practice and help provide more hearing aids? The key isn’t in focusing on hearing aids. Patients have too many choices. Instead, if you want to continue to have a practice you need to shift your focus to being known as the local

How can you keep your audiology practice afloat in the midst of the current sea change, with increased competition in hearing aid sales from everyone on the planet including the big box stores, online sales, and dang nabbit the insurance companies too. Discover where to focus your marketing and not only stay afloat but help

Find out the simple way to grow your practice even if a big box store is across the street. Sure you can let your audiology practice get steamrolled by the big stores if you do nothing. Or you could turn up the volume on your marketing and help more patients benefit from hearing aids. Just

Discover how to help more patients by using this one rarely used strategy. Watch the interview with Douglas Beck of Oticon to discover the number one patient complaint in audiology and how to solve it. Ready to reach more patients? Talk to us

What can you do, starting today, to reach more patients and grow your audiology practice? Discover how a well-executed community education program can drive more patients to your door, and pre-sell them on the solution you provide. Ready to implement your own consumer education program? Talk to us

How can your private practice stand out from the competition and drive more patients in the door? Watch our interview with Jessica Dancis of Unitron as she reveals the secrets to reaching more patients through referrals and the delivery of exceptional patient care. Ready to take your patient care to a new level? Talk to

What’s the one thing every private practice owner should do—starting today—to grow their practice? In the words of Jeff Geigel, President and CEO of Widex USA, “understand your data.” Discover Jeff’s simple suggestions on how to use analytics to reach hundreds of additional patients—right in your own community. Watch this >> Ready to discover how

Your patients stand at the heart of everything you do as an audiologist. The following 9 tips can help you build and strengthen patient relationships so they keep coming back—and bring their friends and family along as well. 1. Smart Marketing You can’t keep patients you don’t have, so allot part of your budget to

Do you know the BIG difference between medical websites that send patients to your competition and ones that work like a big magnet to attract qualified patients? What’s your best guess? Is it the logo, the color, or the number of pages, or what? We’re going to tell you the most important difference, and it’s

Imagine this. You reach into your jacket pocket and pull out a check for $132,000. Don’t you love finding money… You know, when you reach in your pocket and find a $20 bill you had forgotten about. Even though it was yours to start with… it feels like a gift. So about that $132,000. I’m