Marketing And Positioning Strategies

Don’t tell anyone, but when I was a kid I used to have this recurring nightmare. I’d dream there was a monster under my bed. And I’d have to turn on my bedside light and look under the bed to make sure it wasn’t there before I could rest easy and go back to sleep.

Considering using your logo on your website, marketing materials or letterhead? Think twice before you do. Read the following first. Why do people love logos? If I asked you to describe or draw Nike’s logo, or Apple or Shell’s logos (the names of these 2 are a bit of a giveaway) or Audi’s logo –

Last week, my wife got a call from her Aunt Jean, wanting to know if our daughter’s new “baby lady” had arrived. You see, Aunt Jean is the last surviving sister of three and she makes it a point to keep tabs on her family, probably just like a lot of your patients. Two things

Here is our best case scenario for email address configurations. Please note that the email set-up for each client tends to differ somewhat based on historical choices they have made and these are only guidelines.

Here’s a fact about your practice you probably know… For each patient who willingly walks in the door and you see, there are three more who could use your services who never call.

What do you do for fun? I like to wind down at the end of the day by winding up on my bike. Going out for a quick 25 miles in rural Connecticut on the twisty roads bounded by stone walls. I was out for a ride last week when my chain came off and

151 years ago, Ivan Turgenev from Russia wrote, “A picture shows me at a glance what it takes dozens of pages of a book to expound.” 58 years later, Fred R. Barnard commented on the virtues of using photographs in advertisements. You’ve likely heard the phrase of Mr. Barnard’s, “A picture is worth a thousand

Why are most audiology and hearing aid practice’s websites a big waste of time and money? It’s a fundamental problem with style! No, I’m not talking about wearing plaid pants with a striped shirt or even wearing your white coat over pajamas. This one is fatal to your practice. Let me explain… The purpose of

Want to see your practice grow this year, to double your profits without doubling your hours at the office? The simple answer is to manage your practice’s growth.   Read More >

Where are the real profits in your practice, that gold mine you’ve been looking for? I never mined gold in California. Never walked the hills hoping to uncover that vein of gold that would make me unbelievably RICH. But even if I had a mule, pick axe and big floppy hat, I wouldn’t know where