With 28 Billion Search Queries for Healthcare, It’s Important Know the Facts
According to Google, there are 28 billion search queries for healthcare related terms, 60% from a mobile device. Looking for
July 21, 2017
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Stay up to date on important industry topics with our latest news, blogs, and more.
Hot Tips to Heat Up Summer Hearing Aid Sales
When summer heats up, do your sales dry up like grass during a drought? The common wisdom is that as
June 29, 2017
Tips for Optimizing Healthcare Facebook Pages
“Oh, we’ve never really tapped into the social media market since our patients don’t really use it.” If this sounds
June 27, 2017
Tech Tip of the Month – Naming Files Properly for Better Accessibility & Usability
There are several best practices you should follow when creating and naming assets for your website. Such assets may include
June 19, 2017
The Emerging Lifecare Model: A Platform Strategy for a Healthy Future
For organizations that operate within the U.S. healthcare system, change has become inevitable. Several major market forces are converging to
June 19, 2017
The Rise of Consumerism in Healthcare Calls for a New Strategic Platform
New Executive Briefing Explores the “Lifecare Model” for Health Systems and Health Plans Kansas City, Mo. – June 20, 2017
June 19, 2017
The Big Lie about Mobile-Friendly Websites
Your patients don’t use phones or tablets to search for information about hearing loss or to find audiology practices. Right?
June 15, 2017
Website Checklist for 508 Compliance
We recently wrote a post explaining what it means to be 508 compliant. Now it’s time to offer up a
June 14, 2017
Get More Patients To Read Your Facebook Posts
Daily Facebook posts help patients think of your practice as medical experts. Use 4-6 posts a week to stay in
May 24, 2017
Strategy, Culture and Brand: The Unbreakable Link for Success in Healthcare Marketing
Effective leaders recognize that business strategy, culture and brand strategy are inseparable. The ability to link these three core components
May 22, 2017
With 28 Billion Search Queries for Healthcare, It’s Important Know the Facts
July 21, 2017
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According to Google, there are 28 billion search queries for healthcare related terms, 60% from a mobile device. Looking for help with increasing your exposure to patients on the web? Contact Practis to learn more about how we can help you advertise on Google today.
Hot Tips to Heat Up Summer Hearing Aid Sales
June 29, 2017
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When summer heats up, do your sales dry up like grass during a drought? The common wisdom is that as the summer heat sets in, hearing aid sales cool down. Patients don’t buy during the summer and there isn’t anything you can do about it. That couldn’t be further from the truth. What do homeowners
Tips for Optimizing Healthcare Facebook Pages
June 27, 2017
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“Oh, we’ve never really tapped into the social media market since our patients don’t really use it.” If this sounds like something you’d say about your practice, then you should change your stance soon. With over 41% of people saying that social media would affect their choice of a medical facility, lacking a social media
Tech Tip of the Month – Naming Files Properly for Better Accessibility & Usability
June 19, 2017
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There are several best practices you should follow when creating and naming assets for your website. Such assets may include documents, forms, images or other files that you intend to include on your website or make available as a download. Following these tips will help to improve search engine optimization efforts and file management.
The Emerging Lifecare Model: A Platform Strategy for a Healthy Future
June 19, 2017
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For organizations that operate within the U.S. healthcare system, change has become inevitable. Several major market forces are converging to change the size, shape, and scope of healthcare financing and delivery. Born from the premise that population health management must adapt to emphasize prevention as well as treatment, healthcare is now actively transforming into lifecare.
The Rise of Consumerism in Healthcare Calls for a New Strategic Platform
June 19, 2017
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New Executive Briefing Explores the “Lifecare Model” for Health Systems and Health Plans Kansas City, Mo. – June 20, 2017 – In a merging of the minds between strategy experts for health systems and health plans, Dobies Health Marketing and HealthScape Advisors have co-authored a white paper called, “The Emerging Lifecare Model: How Consumerism is
The Big Lie about Mobile-Friendly Websites
June 15, 2017
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Your patients don’t use phones or tablets to search for information about hearing loss or to find audiology practices. Right? Many audiologists assume that people over the age of 60 don’t use mobile devices for anything except phone calls and texting. If prospective patients aren’t using mobile devices to search online, why worry about having
Website Checklist for 508 Compliance
June 14, 2017
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We recently wrote a post explaining what it means to be 508 compliant. Now it’s time to offer up a few tips on what you can do to make sure that your site is perceivable, operable, understandable, and robust by the WCAG 2.0 standards.
Get More Patients To Read Your Facebook Posts
May 24, 2017
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Daily Facebook posts help patients think of your practice as medical experts. Use 4-6 posts a week to stay in front of patients so they think of you when they are ready to schedule an appointment. The question is, how can you get more people to read your Facebook posts? Is there a simple way
Strategy, Culture and Brand: The Unbreakable Link for Success in Healthcare Marketing
May 22, 2017
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Effective leaders recognize that business strategy, culture and brand strategy are inseparable. The ability to link these three core components together from the top-down is critical to creating and maintaining a successful healthcare brand. Strong brands demonstrate true alignment of the company’s rational and logical business strategy with its emotional and human culture. In other