How to Make My Healthcare Website Section 508 Compliant
In January of 2017, the Section 508 Refresh was made official by the United States Access Board. So, what does
May 17, 2017
News and Insights
What’s new at Onspire Health Marketing
Stay up to date on important industry topics with our latest news, blogs, and more.
Are You Making These 4 Costly PPC Mistakes?
Are you frustrated with the performance of your pay per click (PPC) advertising campaigns? Tired of wasting money on clicks
May 16, 2017
Dennis’s Tech Tip of the Month – HTTPS Everywhere
Most of the web’s traffic routes over a standard open protocol called HTTP. Because HTTP traffic is unencrypted, any information
May 15, 2017
Coloplast and Practis Launch Website & Digital Marketing Program
Coloplast has partnered with Practis, and its Encounter Health program, to provide patient education content on a variety of men’s
May 2, 2017
Kansas Hospital Association Earns Gold Award for 2016 We CARE We VOTE Campaign
Healthcare Marketing Report Recognizes KHA with Healthcare Advertising Award At Dobies Health Marketing, we are proud to work with organizations
May 2, 2017
Half of Sites Ranking Page One On Google are HTTPS
A few months ago, we spoke to the importance of having HTTPS on your healthcare sites moving forward. Now, the amount of
April 27, 2017
Consolidation and Integration Require New Brand Strategies for Healthcare Companies
As healthcare industry leaders look to increase efficiency, grow market share, improve outcomes, and meet consumer expectations for health and
April 25, 2017
Social Media & Website Content to Use for Pediatric Practices
Looking for ways to keep your website content fresh and engaging? This ready-to-use copy promotes timely health information by spotlighting
April 20, 2017
What’s Important For Local Ranking in 2017?
With the amount of releases and algorithm updates from Google, you can bet that your marketing team or SEO analyst
April 20, 2017
Dobies Health Marketing Welcomes New Content Development Manager
KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, is enjoying continued growth in its
April 13, 2017
How to Make My Healthcare Website Section 508 Compliant
May 17, 2017
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In January of 2017, the Section 508 Refresh was made official by the United States Access Board. So, what does this mean for you in the realm of healthcare? In a nutshell, if you are a healthcare provider who receives funds from the federal government (aka, Medicare), you must meet the website compliance standards set
Are You Making These 4 Costly PPC Mistakes?
May 16, 2017
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Are you frustrated with the performance of your pay per click (PPC) advertising campaigns? Tired of wasting money on clicks and not seeing the boost in sales you were hoping for? The problem with PPC advertising is that it’s quick and easy to set up a campaign but tricky to get right. In fact, the
Dennis’s Tech Tip of the Month – HTTPS Everywhere
May 15, 2017
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Most of the web’s traffic routes over a standard open protocol called HTTP. Because HTTP traffic is unencrypted, any information sent over HTTP can be read and modified by anyone. While a secure version of HTTP (HTTPS) has been around for a while, some websites have been slow to adopt it. Now there is a
Coloplast and Practis Launch Website & Digital Marketing Program
May 2, 2017
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Coloplast has partnered with Practis, and its Encounter Health program, to provide patient education content on a variety of men’s and women’s health topics covering pelvic organ prolapse, male and female urinary incontinence and erectile dysfunction. Physicians who perform these procedures can subscribe to the Coloplast Encounter Health content feed, or develop a mobile-friendly website
Kansas Hospital Association Earns Gold Award for 2016 We CARE We VOTE Campaign
May 2, 2017
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Healthcare Marketing Report Recognizes KHA with Healthcare Advertising Award At Dobies Health Marketing, we are proud to work with organizations all across the healthcare industry that share our passion for inspiring better, more informed decisions about health and contributing to improved quality of life for patients. One such client is Kansas Hospital Association. Last week,
Half of Sites Ranking Page One On Google are HTTPS
April 27, 2017
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A few months ago, we spoke to the importance of having HTTPS on your healthcare sites moving forward. Now, the amount of secure sites that are taking up real estate on the first page of Google is increasing, and this takeover shows no signs of stopping. Currently, over 50% of the page one results in Google show HTTPS
Consolidation and Integration Require New Brand Strategies for Healthcare Companies
April 25, 2017
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As healthcare industry leaders look to increase efficiency, grow market share, improve outcomes, and meet consumer expectations for health and life services, many are finding solutions through consolidation and integration. Predictably, when organizations join forces, they experience a cultural transformation that affects all aspects of the company, including its brand. At a pivotal time like
Social Media & Website Content to Use for Pediatric Practices
April 20, 2017
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Looking for ways to keep your website content fresh and engaging? This ready-to-use copy promotes timely health information by spotlighting topics in the Healthwise® Knowledgebase. Use the copy below on your website or social media sites and create links to the related Healthwise Knowledgebase topics.
What’s Important For Local Ranking in 2017?
April 20, 2017
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With the amount of releases and algorithm updates from Google, you can bet that your marketing team or SEO analyst always has something to do in order to keep your site ranking. It’s important to note that while every single piece of online marketing is crucial, there is often one signal that will stand out
Dobies Health Marketing Welcomes New Content Development Manager
April 13, 2017
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KANSAS CITY, Mo. — Dobies Health Marketing, a healthcare-specialized marketing, branding and advertising firm, is enjoying continued growth in its 25th year, both inside and out. This week, Sam Carlson joined the creative team as the firm’s new Content Development Manager. Sam will help create and manage content for multimedia communications for the firm and