The Low Cost Way To Sell More Hearing Aids
What do you do for fun? I like to wind down at the end of the day by winding up
August 22, 2013
News and Insights
Strategic Planning
Stay up to date on important industry topics with our latest news, blogs, and more.
Emotional Branding in Healthcare
As any successful healthcare marketer can attest, advertising alone does not build emotional connections with healthcare consumers. Patients need to
August 19, 2013
Building a New Brand
Last week, one of our clients unveiled their new brand to employees. It was an amazing day for the associates
August 13, 2013
The Photos Fatal To Your Audiology Marketing
151 years ago, Ivan Turgenev from Russia wrote, “A picture shows me at a glance what it takes dozens of
August 8, 2013
Healthcare Branding & the Patient Experience
Recently, while attending a grand opening for a healthcare organization, I found myself blissfully lost in the chief operating officer’s
August 7, 2013
The Big Audiology Online Marketing Mistake
Why are most audiology and hearing aid practice’s websites a big waste of time and money? It’s a fundamental problem
June 6, 2013
The Worst Audiology Marketing Mistake Ever
Want to see your practice grow this year, to double your profits without doubling your hours at the office? The simple answer is to manage your practice’s growth. Read More >
April 18, 2013
3 Ways To Grow Audiology Practice Profits
Where are the real profits in your practice, that gold mine you’ve been looking for? I never mined gold in
February 22, 2013
The Truth About Audiology Online Marketing
Quick question. How can you tell if your online Audiology marketing is working? Uncover the real truth. Which of the following is the most important to your success:
February 8, 2013
Corporate Re-Branding: A Company Identity Checklist
In our previous post, we counted down the 10 essential steps to trade name changes. When the time comes to
January 3, 2013
The Low Cost Way To Sell More Hearing Aids
August 22, 2013
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What do you do for fun? I like to wind down at the end of the day by winding up on my bike. Going out for a quick 25 miles in rural Connecticut on the twisty roads bounded by stone walls. I was out for a ride last week when my chain came off and
Emotional Branding in Healthcare
August 19, 2013
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As any successful healthcare marketer can attest, advertising alone does not build emotional connections with healthcare consumers. Patients need to personally experience “compassionate, personalized care” when they interact with your brand, or what you’re promoting simply isn’t true. To connect emotionally in ways that build affinity and loyalty, make it authentic by carrying that connection
Building a New Brand
August 13, 2013
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Last week, one of our clients unveiled their new brand to employees. It was an amazing day for the associates who joined the company meeting to hear the long-awaited announcement. The CEO and partners presented our branding approach and explained the work we undertook to arrive at the new corporate identity and, more importantly, the
The Photos Fatal To Your Audiology Marketing
August 8, 2013
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151 years ago, Ivan Turgenev from Russia wrote, “A picture shows me at a glance what it takes dozens of pages of a book to expound.” 58 years later, Fred R. Barnard commented on the virtues of using photographs in advertisements. You’ve likely heard the phrase of Mr. Barnard’s, “A picture is worth a thousand
Healthcare Branding & the Patient Experience
August 7, 2013
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Recently, while attending a grand opening for a healthcare organization, I found myself blissfully lost in the chief operating officer’s storytelling about the power of the organization. He and I were deeply engaged in conversation, and I listened intently as he told one compelling anecdote after another, each chock-full of relevant and useful patient experiences.
The Big Audiology Online Marketing Mistake
June 6, 2013
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Why are most audiology and hearing aid practice’s websites a big waste of time and money? It’s a fundamental problem with style! No, I’m not talking about wearing plaid pants with a striped shirt or even wearing your white coat over pajamas. This one is fatal to your practice. Let me explain… The purpose of
The Worst Audiology Marketing Mistake Ever
April 18, 2013
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Want to see your practice grow this year, to double your profits without doubling your hours at the office? The simple answer is to manage your practice’s growth. Read More >
3 Ways To Grow Audiology Practice Profits
February 22, 2013
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Where are the real profits in your practice, that gold mine you’ve been looking for? I never mined gold in California. Never walked the hills hoping to uncover that vein of gold that would make me unbelievably RICH. But even if I had a mule, pick axe and big floppy hat, I wouldn’t know where
The Truth About Audiology Online Marketing
February 8, 2013
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Quick question. How can you tell if your online Audiology marketing is working? Uncover the real truth. Which of the following is the most important to your success:
Corporate Re-Branding: A Company Identity Checklist
January 3, 2013
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In our previous post, we counted down the 10 essential steps to trade name changes. When the time comes to launch, you may decide to outsource the work or partner with your agency, or you may plan and execute your trade name change entirely in house. Either way, it all starts with an inventory of