Strategic Planning

Just got back from another week with friends earlier this month in Costa Rica. I’m not bragging, I’m just showing you that it’s possible… What’s the secret to living your ideal lifestyle, having a dream audiology or hearing aid practice and being stress, frustration, and worry free? Isn’t that what you want? We all start

Here’s a quick tip from us about your website. We’ve got bad news. You’ve got style problems. And you’re committing a sin that’s worse than a bad hair day or wearing plaid shorts with your favorite Hawaiian shirt.

I cannot tell you how many times I’ve heard clients express disappointment in the results of their advertising efforts. My conversations on this topic generally begin like this: “Kevin, I ran an ad and got lots of phone calls, but only sold a couple of hearing aids.” “Kevin, I don’t think people read newspapers anymore.”

I am passionate about developing the training programs my clients and peers in the hearing industry have demanded.  But sometimes they are like the horse who has been out in the sun all day.  You can offer him life-saving water, but you can’t make him drink. For more than twenty years now, I’ve worked in

Studies have shown that it can cost $250-$300 in audiology marketing expenditures to bring a new patient through your doors.  That’s a pretty hefty investment, so the utmost care should be taken to ensure your marketing investment reaps long term benefits for your business. Jeannette Hait, owner and manager of Hearing Aid HealthCare in Palm

Planning is a critical part of your success as a business owner and whether those plans are operational in nature or have to do with increasing sales or marketing your practice, the key to your success is tied to your ability to execute the plans you make. Follow these steps to ensure success: Set goals: