Top 5 Healthcare Marketing Trends to Watch in 2019
When asked about their top concerns for 2019, most healthcare executives say they need innovative ways to connect with consumers,
February 5, 2019
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What Every Practice Owner Should Know About Selling Their Practice
What’s the biggest mistake medical experts make when they go to sell their medical practice? After 10-40 years building their
October 31, 2018
Creating Healthier Brands: What is the Difference Between Brand Identity and Brand Image?
To refresh or revitalize your brand, your organization faces some important decision points up front. Do you want to change
October 23, 2018
The Power of Corporate Merchandise: What the Right Promotional Items Can Do for Your Healthcare Brand
Do you call it swag? Do you dismiss them as tchotchkes? Or do you recognize promotional merchandise as a tangible
October 12, 2018
Which Audiology Marketing Lies Can Kill Your Practice
OK, I confess, I used to tell myself little lies too. I’d think I was reformed, and then I’d catch
September 18, 2018
When Should You Replace Your Website?
Ever own a car that is older than most middle school children? One that has you visiting your mechanic more
September 10, 2018
Opportunity Ahead: Re-Imagining Your Health System’s Approach to Patient Navigation
Years ago, I read a parable about how to make a better decision written by Spencer Johnson, MD. It was
August 29, 2018
The One PPC Advertising Mistake to Avoid at All Costs
Maria called me from Florida to ask what went wrong with her medical PPC ads. She and her husband had
August 25, 2018
Differentiate or Die – Yes, Healthcare Leaders, It’s Still True
In marketing, the key to success is a unique point of differentiation conveyed as a clear, consistent, sticky brand message.
August 21, 2018
Why Some Websites Work and Others Fail…
Are you frustrated, or just plain fed up with your website and online marketing? If so, you’re not alone. Most
August 12, 2018
Top 5 Healthcare Marketing Trends to Watch in 2019
February 5, 2019
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When asked about their top concerns for 2019, most healthcare executives say they need innovative ways to connect with consumers, demonstrate value, use data effectively and keep people healthy. In response, many thought leaders are publishing predictions for 2019 in healthcare and healthcare marketing. I know what you’re thinking: So many lists but so little
What Every Practice Owner Should Know About Selling Their Practice
October 31, 2018
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What’s the biggest mistake medical experts make when they go to sell their medical practice? After 10-40 years building their practice, they think it’s worth hundreds of thousands more than it usually is. When it comes time to sell it, they’re stunned at how much less they get paid. Instead of being set up for
Creating Healthier Brands: What is the Difference Between Brand Identity and Brand Image?
October 23, 2018
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To refresh or revitalize your brand, your organization faces some important decision points up front. Do you want to change your brand identity (appearance), your brand image (personality), or both? As president of a healthcare marketing, branding and advertising firm, I often hear the terms “brand identity” and “brand image” used interchangeably. While these two
The Power of Corporate Merchandise: What the Right Promotional Items Can Do for Your Healthcare Brand
October 12, 2018
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Do you call it swag? Do you dismiss them as tchotchkes? Or do you recognize promotional merchandise as a tangible manifestation of your brand that offers meaningful and valuable engagement with your customer base? You should. As president of a healthcare marketing firm, clients often ask me if consumers value promotional items. The data suggest
Which Audiology Marketing Lies Can Kill Your Practice
September 18, 2018
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OK, I confess, I used to tell myself little lies too. I’d think I was reformed, and then I’d catch myself again. I’d tell myself things like: “It’s non-fat, so it’s OK.” “This time I’m totally committed to keeping my New Year’s Resolutions.” “People aren’t buying because the economy is bad.” “French fries count as
When Should You Replace Your Website?
September 10, 2018
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Ever own a car that is older than most middle school children? One that has you visiting your mechanic more often than most of your friends? One where the repairs are costing you the price of a new car? In the case of an old car, it’s clear when it’s time to replace it though
Opportunity Ahead: Re-Imagining Your Health System’s Approach to Patient Navigation
August 29, 2018
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Years ago, I read a parable about how to make a better decision written by Spencer Johnson, MD. It was about a business leader and his quest for improved decision-making skills as he trekked along a mountain trail. I loved the common-sense approach, and I have long carried in my wallet the book’s accompanying card
The One PPC Advertising Mistake to Avoid at All Costs
August 25, 2018
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Maria called me from Florida to ask what went wrong with her medical PPC ads. She and her husband had recently advertised to 15,000 potential patients and had gotten just two inquiries. She’d just spent the bulk of their marketing budget on an ad that only generated a lead or two and cost far more
Differentiate or Die – Yes, Healthcare Leaders, It’s Still True
August 21, 2018
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In marketing, the key to success is a unique point of differentiation conveyed as a clear, consistent, sticky brand message. Any brand that can become synonymous with its unique market position has real potential to become the brand leader, forcing all other brands in the same space to find other ways to differentiate themselves. Brands
Why Some Websites Work and Others Fail…
August 12, 2018
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Are you frustrated, or just plain fed up with your website and online marketing? If so, you’re not alone. Most websites are built with the best intentions but when it comes to getting your phone to ring with patients ready to buy, well they don’t deliver. What’s the difference between a website that works to