Healthcare Consolidation: How Non-Traditional Partnerships are Improving Consumer Options
In our first #lifecare series blog post, we addressed how consumer knowledge shifts are driving change. Through advances in technology,
March 1, 2018
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7 SEO Mistakes To Avoid in Audiology Marketing
If you’re an audiologist and interested in SEO to attract more patients, you need to know that most SEO firms
February 21, 2018
The Rise of Platform Strategies: How Healthcare Consumer Knowledge Shifts are Driving Change
Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry
January 30, 2018
7 Signs That It’s Time to Abandon Your Website
Why should you abandon your current website and upgrade to the latest, proven top-converting websites? For one simple reason: to
December 21, 2017
How To Avoid Getting Ripped Off With PPC Advertising Cons
Has your company become a victim of a latest PPC con? Companies portraying themselves as PPC advertising experts and taking
December 7, 2017
11 Ways to Boost Hearing Aid Sales Over the Holidays
December is a Great Time to Sell Hearing Aids Most of what you’ve been told about selling hearing aids in
November 29, 2017
After Rebranding Your Hospital: Five Guiding Principles to Brand Sustainability
If you have recently launched a new brand at your healthcare organization, you are well aware that your brand is
November 15, 2017
5 More Ways to Attract New Patients With Your Healthcare Website
Have you heard the latest news about people relying on the self-driving features in their Teslas and crashing? Cars aren’t
October 14, 2017
Hot Tips to Heat Up Summer Hearing Aid Sales
When summer heats up, do your sales dry up like grass during a drought? The common wisdom is that as
June 29, 2017
The Emerging Lifecare Model: A Platform Strategy for a Healthy Future
For organizations that operate within the U.S. healthcare system, change has become inevitable. Several major market forces are converging to
June 19, 2017
Healthcare Consolidation: How Non-Traditional Partnerships are Improving Consumer Options
March 1, 2018
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In our first #lifecare series blog post, we addressed how consumer knowledge shifts are driving change. Through advances in technology, in particular, consumers have better access to information about their health and are playing a more prominent role in their health-related decisions. They are responding with increased demand for more and better information. To keep
7 SEO Mistakes To Avoid in Audiology Marketing
February 21, 2018
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If you’re an audiologist and interested in SEO to attract more patients, you need to know that most SEO firms are selling you a placebo. You know what I’m talking about, the online version of a little white sugar pill that does nothing but spike your blood sugar… Yup, it’s big scam in online marketing.
The Rise of Platform Strategies: How Healthcare Consumer Knowledge Shifts are Driving Change
January 30, 2018
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Together with HealthScape Advisors, we recently coauthored a white paper called, The Emerging Lifecare Model: How consumerism is driving industry collaboration toward health and lifecare as a new strategic platform. In the paper, we explore how healthcare strategies are shifting, creating a transformation in the financing and delivery of consumer services. Think of lifecare as
7 Signs That It’s Time to Abandon Your Website
December 21, 2017
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Why should you abandon your current website and upgrade to the latest, proven top-converting websites? For one simple reason: to attract more patients and get your practice where you want it to be. When I was in college my friend Eric owned an old two-stroke, Swedish-made Saab. It was basically like driving a lawn mower.
How To Avoid Getting Ripped Off With PPC Advertising Cons
December 7, 2017
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Has your company become a victim of a latest PPC con? Companies portraying themselves as PPC advertising experts and taking your money to do essentially nothing are becoming more and more common. We’re writing this to help you avoid becoming a victim, too. Just this past month we’ve heard 9 more stories of medical practices
11 Ways to Boost Hearing Aid Sales Over the Holidays
November 29, 2017
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December is a Great Time to Sell Hearing Aids Most of what you’ve been told about selling hearing aids in the dead of winter is wrong! Discover the secret to making this December your best ever, starting with why it’s the perfect month to ramp up sales below. Here’s a simple secret I learned from
After Rebranding Your Hospital: Five Guiding Principles to Brand Sustainability
November 15, 2017
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If you have recently launched a new brand at your healthcare organization, you are well aware that your brand is not a logo – your brand is an intangible asset that resides in people’s hearts and minds. It is defined by expectations developed over time though communication and, more importantly, through actions. While you have
5 More Ways to Attract New Patients With Your Healthcare Website
October 14, 2017
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Have you heard the latest news about people relying on the self-driving features in their Teslas and crashing? Cars aren’t self-driving yet — and it turns out that your healthcare website isn’t either. Most web designers and online marketing firms don’t tell you this, but your medical website will work much better to bring in
Hot Tips to Heat Up Summer Hearing Aid Sales
June 29, 2017
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When summer heats up, do your sales dry up like grass during a drought? The common wisdom is that as the summer heat sets in, hearing aid sales cool down. Patients don’t buy during the summer and there isn’t anything you can do about it. That couldn’t be further from the truth. What do homeowners
The Emerging Lifecare Model: A Platform Strategy for a Healthy Future
June 19, 2017
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For organizations that operate within the U.S. healthcare system, change has become inevitable. Several major market forces are converging to change the size, shape, and scope of healthcare financing and delivery. Born from the premise that population health management must adapt to emphasize prevention as well as treatment, healthcare is now actively transforming into lifecare.