The Rise of Consumerism in Healthcare Calls for a New Strategic Platform
New Executive Briefing Explores the “Lifecare Model” for Health Systems and Health Plans Kansas City, Mo. – June 20, 2017
June 19, 2017
News and Insights
Strategic Planning
Stay up to date on important industry topics with our latest news, blogs, and more.
The Big Lie about Mobile-Friendly Websites
Your patients don’t use phones or tablets to search for information about hearing loss or to find audiology practices. Right?
June 15, 2017
Get More Patients To Read Your Facebook Posts
Daily Facebook posts help patients think of your practice as medical experts. Use 4-6 posts a week to stay in
May 24, 2017
Strategy, Culture and Brand: The Unbreakable Link for Success in Healthcare Marketing
Effective leaders recognize that business strategy, culture and brand strategy are inseparable. The ability to link these three core components
May 22, 2017
Are You Making These 4 Costly PPC Mistakes?
Are you frustrated with the performance of your pay per click (PPC) advertising campaigns? Tired of wasting money on clicks
May 16, 2017
Consolidation and Integration Require New Brand Strategies for Healthcare Companies
As healthcare industry leaders look to increase efficiency, grow market share, improve outcomes, and meet consumer expectations for health and
April 25, 2017
From Brand Challenger to Brand Leader
Three Strategies for Hospitals to Take the Lead Like any competitive environment, hospital markets include two key types of players:
December 20, 2016
10 Medical Website Design Mistakes to Avoid At All Costs
How important is your medical website design to the success of your practice? For most practices, even a slight drop
September 8, 2016
Three Solutions for Navigating Market Changes in Healthcare
No other industry has seen quite the magnitude of change as healthcare. Today, nearly every facet of the industry is
September 1, 2016
Taking the Guesswork out of Hospital Costs
The Role of the Marketing Team in Hospital Price Transparency After attending a Kansas City Healthcare Communicators Society (KCHCS) educational session,
July 28, 2016
The Rise of Consumerism in Healthcare Calls for a New Strategic Platform
June 19, 2017
No Comments
New Executive Briefing Explores the “Lifecare Model” for Health Systems and Health Plans Kansas City, Mo. – June 20, 2017 – In a merging of the minds between strategy experts for health systems and health plans, Dobies Health Marketing and HealthScape Advisors have co-authored a white paper called, “The Emerging Lifecare Model: How Consumerism is
The Big Lie about Mobile-Friendly Websites
June 15, 2017
No Comments
Your patients don’t use phones or tablets to search for information about hearing loss or to find audiology practices. Right? Many audiologists assume that people over the age of 60 don’t use mobile devices for anything except phone calls and texting. If prospective patients aren’t using mobile devices to search online, why worry about having
Get More Patients To Read Your Facebook Posts
May 24, 2017
No Comments
Daily Facebook posts help patients think of your practice as medical experts. Use 4-6 posts a week to stay in front of patients so they think of you when they are ready to schedule an appointment. The question is, how can you get more people to read your Facebook posts? Is there a simple way
Strategy, Culture and Brand: The Unbreakable Link for Success in Healthcare Marketing
May 22, 2017
No Comments
Effective leaders recognize that business strategy, culture and brand strategy are inseparable. The ability to link these three core components together from the top-down is critical to creating and maintaining a successful healthcare brand. Strong brands demonstrate true alignment of the company’s rational and logical business strategy with its emotional and human culture. In other
Are You Making These 4 Costly PPC Mistakes?
May 16, 2017
No Comments
Are you frustrated with the performance of your pay per click (PPC) advertising campaigns? Tired of wasting money on clicks and not seeing the boost in sales you were hoping for? The problem with PPC advertising is that it’s quick and easy to set up a campaign but tricky to get right. In fact, the
Consolidation and Integration Require New Brand Strategies for Healthcare Companies
April 25, 2017
No Comments
As healthcare industry leaders look to increase efficiency, grow market share, improve outcomes, and meet consumer expectations for health and life services, many are finding solutions through consolidation and integration. Predictably, when organizations join forces, they experience a cultural transformation that affects all aspects of the company, including its brand. At a pivotal time like
From Brand Challenger to Brand Leader
December 20, 2016
No Comments
Three Strategies for Hospitals to Take the Lead Like any competitive environment, hospital markets include two key types of players: Brand Leaders – The most dominant or recognizable brand in the market typically enjoys the greatest market share. Also known as a market leader, a brand leader usually drives the largest profit margins, making this
10 Medical Website Design Mistakes to Avoid At All Costs
September 8, 2016
No Comments
How important is your medical website design to the success of your practice? For most practices, even a slight drop in new patients can kill profits and destroy cash flow. It’s a scenario you want to avoid at all costs—and when it does happen, an underperforming medical website is often to blame. Your website is
Three Solutions for Navigating Market Changes in Healthcare
September 1, 2016
No Comments
No other industry has seen quite the magnitude of change as healthcare. Today, nearly every facet of the industry is radically transforming as our core business focus shifts from illness to prevention. Providers and vendors are forced to transform their practices as they secure a meaningful role in the industry. As I recently shared in
Taking the Guesswork out of Hospital Costs
July 28, 2016
No Comments
The Role of the Marketing Team in Hospital Price Transparency After attending a Kansas City Healthcare Communicators Society (KCHCS) educational session, I began to think more about the role of marketers in hospital price transparency initiatives. Participants at the session joined in a lively discussion about consumer expectations for comparative data on healthcare costs. With many providers