Why Most Medical Practice Websites Don’t Work
Remember eight track cassettes? If you’re old enough, you’ll remember they were prevalent in the mid-1960s to the late 1970s,
July 22, 2016
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Marketing Is Not a Department
Why Healthcare Marketing Leaders Need to Inspire Others in the Organization to Deliver on the Brand Promise When we present
April 19, 2016
Corporate Social Engagement: What It Means for Healthcare Brands
What do toothpaste, beer, shoes and hospitals have in common? A mission to do good. If you have been watching
March 21, 2016
How to Overcome the # 1 Obstacle to Audiology Practice Success
As an audiologist or hearing specialist, what’s the biggest obstacle to your success? Hint: it’s not the chain stores, the
February 10, 2016
Ready to Revitalize Your Healthcare Brand? You’ll love this Step-by-Step Checklist
As healthcare leaders and marketers, we all know the importance of a healthy brand – and a healthy brand, like
February 8, 2016
Attract More Audiology Patients for FREE With Your Marketing
Imagine if every person needing a hearing aid, who finally was ready to do something about it, picked your practice
February 2, 2016
How to Reach New Patients at a Fraction of Your Current Cost
Are you upset about the price of gas dropping like a stone? Are you upset you’re spending less and less
January 21, 2016
The Easy and No Cost Way to Attract More Patients
Want to attract more patients without spending a dime more on marketing? Just a simple change in the focus of
January 13, 2016
Best Practices in Audiology Marketing With Kevin St. Clergy, Business Development Partner at MedPB
Let me ask you two questions. When you started your practice you had in mind helping people? Not becoming a
December 30, 2015
Best Audiology Practices With Charlie Stone, Audiologist at ESCO
You have a choice with your practice. You can sit on the sidelines and watch as the changes in the
December 30, 2015
Why Most Medical Practice Websites Don’t Work
July 22, 2016
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Remember eight track cassettes? If you’re old enough, you’ll remember they were prevalent in the mid-1960s to the late 1970s, or the mini-cassettes that replaced them. Today if you buy a car and want to listen to your own music, you can plug in or Bluetooth your music files from your phone. Listening to music
Marketing Is Not a Department
April 19, 2016
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Why Healthcare Marketing Leaders Need to Inspire Others in the Organization to Deliver on the Brand Promise When we present a strategic marketing plan to a hospital, for example, we start with a simple statement that has enormous value. It sets the tone for the entire data-driven document: “The strategic marketing plan is a blueprint
Corporate Social Engagement: What It Means for Healthcare Brands
March 21, 2016
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What do toothpaste, beer, shoes and hospitals have in common? A mission to do good. If you have been watching television or online ads lately, you may have noticed an upward trend of companies infusing corporate social responsibility into their brands. Corporate social responsibility refers to a business practice that involves participating in initiatives that
How to Overcome the # 1 Obstacle to Audiology Practice Success
February 10, 2016
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As an audiologist or hearing specialist, what’s the biggest obstacle to your success? Hint: it’s not the chain stores, the competition, or even a lack of patients. It’s something less obvious but more powerful, and if you overcome it, you’ll see an increase in new patients and profits every year. Watch the video to see
Ready to Revitalize Your Healthcare Brand? You’ll love this Step-by-Step Checklist
February 8, 2016
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As healthcare leaders and marketers, we all know the importance of a healthy brand – and a healthy brand, like a healthy body, requires maintenance and dedication over time. What you convey about your brand – and what you hope others will embrace about your brand – must always align with the brand experience you
Attract More Audiology Patients for FREE With Your Marketing
February 2, 2016
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Imagine if every person needing a hearing aid, who finally was ready to do something about it, picked your practice instead of going to your competition? How many more people could you help? How many more hearing aids would you sell? I know every market is different, but for most this would mean another 10-20
How to Reach New Patients at a Fraction of Your Current Cost
January 21, 2016
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Are you upset about the price of gas dropping like a stone? Are you upset you’re spending less and less every time you fill your car up, and going farther for every dollar you spend on gas? Of course not! Everyone likes to get more for less, me included. Which is why I took a
The Easy and No Cost Way to Attract More Patients
January 13, 2016
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Want to attract more patients without spending a dime more on marketing? Just a simple change in the focus of your marketing could triple your response rate and it’s as easy shifting lanes on an empty freeway from the slow lane to the passing lane. Watch this video to see how you can easily attract
Best Practices in Audiology Marketing With Kevin St. Clergy, Business Development Partner at MedPB
December 30, 2015
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Let me ask you two questions. When you started your practice you had in mind helping people? Not becoming a slave to it, right? Discover how to run a successful practice and have the time to do the things that you enjoy too. Watch the interview with Kevin St. Clergy to discover the one thing
Best Audiology Practices With Charlie Stone, Audiologist at ESCO
December 30, 2015
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You have a choice with your practice. You can sit on the sidelines and watch as the changes in the hearing aid industry leave you in the dust. Or you can discover the simple strategies that will help your practice benefit from the new technology, legislation, and competition. Which is it? Watch our interview with